We’ve always wanted to be super heroes. That’s why we were super excited when Stena Line asked us to help them save the day.
Our mission was to promote their day trips to Scotland and Northern Ireland. By heroing on the price, and supporting this with imagery of real people enjoying a great day out at the destinations, we really got the audience going.
The heavy weight radio, outdoor and press campaign was such a success, a sequel is even in the pipeline, airing in Autumn 2014.