Stena Line have recently refurbished their Superfast VIII vessels and we were delighted when they asked us to consider looking at creating a campaign concept which focused on the new and improved experience for their customers travelling with Stena Line, across the Irish Sea.
As an agency, we have worked with Stena Line for many years and are very familiar with the facilities and onboard look of the vessels. We were all however in awe of the heightened luxury following the recent refurbishment to the key areas such as the Pure Nordic Spa, Stena Plus, Suites and POD lounge and agreed that it was something to be celebrated.
From the creation of the concept to hopping onboard with our in-house Ardmore crew, our main objective was to encourage and remind Stena Line customers to experience the amazing level of service and facilities onboard.
We are thrilled that the campaign will be shown on TV, press and outdoor platforms with the first burst of TV airing in Northern Ireland from the 8th May – 21st May 2017 on UTV and Channel 4, or you can of course take a peak of the finished TV advert right here…