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REQUIRED

They told us something big was coming to the Irish Sea. In 2019 Stena Line announced the expansion of their Irish Sea fleet with three brand new ships, signalling a huge step change for the business.

Ardmore developed a launch campaign that brought Stena Line’s brand values of customer care, Swedish heritage and sustainability to life.

Encapsulating this for Stena Line is the term “Lagom”, a Swedish phrase that represents balance (the literal translation is “just the right amount”) and is core to the ethos of Scandinavian lifestyle.

FULLY
INTEGRATED

The multinational campaign was developed with a 3-phase strategy: Tease, Reveal and Launch. Utilising this approach, we delivered the campaign across TV, VOD, Radio, Digital, OOH, Press and Social.

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