To promote Stena Line’s day tripper offers this summer, they asked us to produce a campaign to encourage their fantastic summer sailings to Soar Braehead this summer! This campaign was live from the 27th of July to the 13th of August.
From only £10 per person including ferry travel and coach transfers from Monday to Thursday, the Soar Braehead offer is unmissable for a family day out this summer. It’s a kids’ playground with laser battling, rock climbing, adventure, golf, dodgems, arcade fun, cinema and the UK’s longest indoor ski slope! Did we mention there’s a shopping centre too?
Using press, we set out to promote the value for money Stena Line offer onboard the Superfast whilst ensuring it suits all age groups. We also worked with our friends from Soundhouse to produce a 30 second radio ad airing on Citybeat, Cool FM, Downtown FM and loads more promoting all the family fun activities there is to do in Soar Braehead.