We set out to help Stena Line show their customers some reasons to travel, places to visit and the fun that can be had both onboard and on the other side of the sea.
The way in which we chose to do this was Instagram. It's always easier to provide inspiration through pictures and video, and the Instagram's stories feature allowed us to do that with multiple images and short video clips without spamming the main Stena Line curated Instagram feed.
Instagram Stories allows us to add multiple photos, video clips and boomerangs to our profile for the day, and after 24hrs, the story slate is wiped clean, ready for the next story.
The stories feature is in many ways similar to Snapchap. It allowed us to have fun with the images, through the addition of stickers, painting and text layers. This approach makes the feel of the posts much more authentic, and less like an in-your-face branded piece. It's more like getting a post from a friend, or a personal recommendation.
We also captured the trips on camera, allowing us to produce longer-term video content for Stena Line’s social channels. You can find out how more about the trip to Liverpool here.
*Independent research has shown that Instagram stories get on average 3.5-4% of the followers engaging with the story content, that may not sound like much but that figure translates on average to almost 7 times more than the average posts number of likes.
If you'd like to talk to your audience through Instagram Stories, Snapchat or any other visual or social medium, then first, talk to us.
Stena Line Weekend in Manchester, Liverpool & Chester
*source Dash Hudson