We asked Patrick Mills, Director of Membership and Professional Development at the IPA, why marketers should shortlist IPA agencies for their marketing pitch. Here’s his 6 biggest reasons…
4 November 2019
Shoshana Zuboff’s biting critique of post-modern data capitalism not only challenges the status quo, but provides great insight into the inner-workings of human data capture.
28 October 2019
A fun sideways glance at the career and experiences of Michael Johnson presented in a list format, featuring 233 nuggets, hints & tips for working in the creative industry.
An insight into the powerful driving force habit has on human behaviour, and how this can change the way we market to consumers.
25 September 2019
Advertising industry legend John Hegarty highlights the issue that a lot of advertising is developed to favour the technique over the idea, resulting in less impactful work. But it is…
23 July 2019
In the latest edition of the Ardmore Masterclass Series Ardmore Planning Director Ed Henderson outlines the ‘How’ and the ‘Why’ to getting your advertising brief right.
There’s plenty of behavioural analysis out there, but how do you go about applying it to campaign strategy? Our Senior Copywriter Luke Hanley breaks down how the EAST Framework may…