Nothing says Love Quite like a Sausage: Breaking with Tradition on Valentine’s Day 2019
This year has already seen a break with tradition. Read more
PANI Workshop 2018
Last June, we had the pleasure of working with five talented Ulster University students to create, develop and deliver a new campaign in partnership with PANI. Each year, students from the University’s Communications, Advertising... Read more
Inaction Inertia effect: The sales hangover
Inaction Inertia effect: The sales hangover We can all identify with this feeling, even if we don’t have a name for it. You’ve been eyeing up something to buy all week, it’s been discounted at 50%, but you’ve forgotten that the offer... Read more
Navigating Smart Cities
Urban centres are evolving and expanding at an exponential rate, becoming increasingly connected with transport networks and social media alike. Just like smartphones necessitated a change in advertising practices, ‘Smart Cities’ are changing the... Read more
Great ideas can’t be labelled – the need for integration
Some of the most successful marketing communications campaigns for brands over recent years have been hard to label. What they do have in common is they all took parts of advertising, PR, digital transformation and social media to make something unique and... Read more
Ardmore placed in The Drum's Top 100!
The Drum’s annual census of the UK’s Top 100 Independent Agencies has been revealed and Ardmore are delighted to be the only NI-based Agency awarded a place on the impressive list. Championing the best-run Agencies who deliver above and beyond... Read more
Christmas Advertising
It's that time of the year again, and with Christmas ad season well and truly under way, we take a look at some of the trends for this year’s festive campaigns along with a few of our favourites. Each year, as soon as the clock hits midnight on... Read more
Ogilvy on Advertising in the Digital Age
David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Read more
Translink & Ardmore ‘Glide’ to Dual Award Success
Translink, Northern Ireland’s principal public transport provider, and Ardmore, have received island-wide acclaim at the 2018 Chartered Institute of Marketing Ireland Awards, taking home top awards in hotly contested categories. Read more
6 easy ways to make your Instagram Stories look great!
I admit it - I LOVE Instagram stories. I love making them and I love watching them. I’m probably guilty of paying more attention to stories than to the posts themselves. “What’s to love about them?” I hear you ask… They’re... Read more
The Psychology of Donation: Five powerful effects to enhance your charity campaign.
We’re all familiar with the mixture of guilt and reluctance when it comes to donating to charity. We never feel like we contribute often enough or by giving enough. As individuals, we can quickly develop mental barriers and rationales that prevent us... Read more
How to influence behaviour change and buyers with your next advertising campaign: The Belief Shift
Is there a science to shifting your audience's beliefs? Or is it just luck? Account Director, Paul James, is here to answer your questions. Read more
Diversity in Advertising - The Good, The Bad and the Ugly
As a word that gets bandied about so much, the meaning of diversity can easily be lost. A useful starting point for our purposes, therefore, is understanding just what it means in mainstream advertising. Read more
Beyond the book - What is a 21st century brand?
New thinking from the next generation of agency leaders features 20 of the best papers produced during the 10 years of the IPA Excellence Diploma. Each is a fresh, original and uniquely personal perspective from the new generation of leaders across creative, media and digital agencies. Read more