Strategic planning comes into play at the start of a campaign – investing time and budget here, gives you a sound foundation that allows for the rest of the campaign to be built on. Read more
In the latest edition of the Ardmore Masterclass Series Ardmore Group Creative Director Paul Bowen goes under the hood of three advertising campaigns that he has been inspired by or contributed to. Read more
In an exciting international collaboration via the Worldwide Partners Inc. (WPI) network, Ardmore has joined forces with its Las Vegas-based partner agency R&R Partners to deliver a worldwide campaign for Blockchains LLC. Read more
Marketers love trends, don’t we? We love testing new things… nothing wrong with that at all. But should we focus on new things or on the stuff that doesn’t change? Read more
In the first edition of the Ardmore Masterclass Series Paul James demonstrates how Ardmore addresses its GDPR requirement on Facebook Messenger. If you find this valuable, let us know so we can keep producing content like this. If... Read more
IN MEDIA WE TRUST? While chants of “fake news” ring out around the world, Ipsos MORI recently published a paper that asks is there really a crisis of trust in the media? Ardmore’s Media Director, Mark Thompson, recently took the opportunity... Read more
3.5 billion per day… that’s how many searches Google processes every day! Read more
This year has already seen a break with tradition. Read more
Last June, we had the pleasure of working with five talented Ulster University students to create, develop and deliver a new campaign in partnership with PANI. Each year, students from the University’s Communications, Advertising... Read more
Inaction Inertia effect: The sales hangover We can all identify with this feeling, even if we don’t have a name for it. You’ve been eyeing up something to buy all week, it’s been discounted at 50%, but you’ve forgotten that the offer... Read more
Urban centres are evolving and expanding at an exponential rate, becoming increasingly connected with transport networks and social media alike. Just like smartphones necessitated a change in advertising practices, ‘Smart Cities’ are changing the... Read more
Some of the most successful marketing communications campaigns for brands over recent years have been hard to label. What they do have in common is they all took parts of advertising, PR, digital transformation and social media to make something unique and... Read more
The Drum’s annual census of the UK’s Top 100 Independent Agencies has been revealed and Ardmore are delighted to be the only NI-based Agency awarded a place on the impressive list. Championing the best-run Agencies who deliver above and beyond... Read more
It's that time of the year again, and with Christmas ad season well and truly under way, we take a look at some of the trends for this year’s festive campaigns along with a few of our favourites. Each year, as soon as the clock hits midnight on... Read more