Agency Life

Building back a Brand as the Economy Reopens

This article first appeared in Ulster Business - April 2021 edition. As local businesses begin to recover from the immense personal and professional challenges of the pandemic, many will rightly be considering their strategy for…

Mark Irwin1 April 2021

Agency Life

Localism, “the donut effect” and the impact on advertising

Changing behaviours and creating beliefs that will impact on us for some time to come, COVID-19 has hit every aspect of our lives. 2020’s initial lockdowns, through basic necessity, ensured that many people opted for…

Amy O' Donnell24 February 2021

Agency Life

Our New Strategic Appointment

We are strengthening our planning and insights team! Putting his background in behavioural psychology and data analysis to work, Alex Thompson is our newest insights and planning analyst. In today’s climate, a strategic approach to…

Ed Henderson18 February 2021

Agency Life Digital Media

Ardmore on Demand: Age Ain’t Nothing But a Number

Ardmore Media Director, Mark Thompson, analyzes the relevance of age in targeting and profiling audiences.

Mark Thompson23 September 2020

Agency Life Creative

Degree showcase in lockdown? Challenge accepted!

Ardmore’s Junior Designer Shannon Greer stands out amongst a unique year group. Like her peers, she recently celebrated her graduation lockdown-style. But not everyone can say they brought home a first-class honours degree with distinction…