Featured image for Beyond The Book: The Power of Habits: Why We Do What We Do, and How to Change.
Beyond The Book: The Power of Habits: Why We Do What We Do, and How to Change.

Beyond The Book: The Power of Habits: Why We Do What We Do, and How to Change.

Agency Life

An insight into the powerful driving force habit has on human behaviour, and how this can change the way we market to consumers. Read more

Featured image for When can we mention the C word?
When can we mention the C word?

When can we mention the C word?

Agency Life

Whether you love it or hate it, Christmas is an integral part of commerce that can’t be avoided. Read more

Featured image for Beyond the Book – Turning Intelligence into Magic
Beyond the Book – Turning Intelligence into Magic

Beyond the Book – Turning Intelligence into Magic

Agency Life

Advertising industry legend John Hegarty highlights the issue that a lot of advertising is developed to favour the technique over the idea, resulting in less impactful work. But it is powerful ideas that move people. Read more

Featured image for Exploring our ‘wee’ country: 1 year in Northern Ireland
Exploring our ‘wee’ country: 1 year in Northern Ireland

Exploring our ‘wee’ country: 1 year in Northern Ireland

Agency Life

One of our Senior Creatives, Chris Powell, has spent a year trying discover the best that Northern Ireland has to offer. Read more

Featured image for Ardmore Masterclass Series: Getting The Brief Right
Ardmore Masterclass Series: Getting The Brief Right

Ardmore Masterclass Series: Getting The Brief Right

Agency Life

In the latest edition of the Ardmore Masterclass Series Ardmore Planning Director Ed Henderson outlines the ‘How’ and the ‘Why’ to getting your advertising brief right. Read more

Featured image for Ardmore Masterclass Series: Applying Behavioural Science
Ardmore Masterclass Series: Applying Behavioural Science

Ardmore Masterclass Series: Applying Behavioural Science

Agency Life

There’s plenty of behavioural analysis out there, but how do you go about applying it to campaign strategy? Our Senior Copywriter Luke Hanley breaks down how the EAST Framework may be your new secret weapon. Read more

Featured image for World Emoji Day!
World Emoji Day!

World Emoji Day!

Agency Life

Our Social Media Manager, Carla Doherty, has taken a look at how the popular picture form has evolved, and how it’s changing the way businesses communicate #️⃣ Read more

Featured image for Strategic Planning: Let’s get it right, before we get it right
Strategic Planning: Let’s get it right, before we get it right

Strategic Planning: Let’s get it right, before we get it right

Agency Life

Strategic planning comes into play at the start of a campaign – investing time and budget here, gives you a sound foundation that allows for the rest of the campaign to be built on. Read more

Featured image for Ardmore Masterclass Series: Creative Inspiration, Affirmation and Contribution
Ardmore Masterclass Series: Creative Inspiration, Affirmation and Contribution

Ardmore Masterclass Series: Creative Inspiration, Affirmation and Contribution

Agency Life

In the latest edition of the Ardmore Masterclass Series Ardmore Group Creative Director Paul Bowen goes under the hood of three advertising campaigns that he has been inspired by or contributed to. Read more

Featured image for Blockchains Wins Best in Show (WPI Impact Awards) and The Experiential Campaign of the Year (AdWeek)
Blockchains Wins Best in Show (WPI Impact Awards) and The Experiential Campaign of the Year (AdWeek)

Blockchains Wins Best in Show (WPI Impact Awards) and The Experiential Campaign of the Year (AdWeek)

Agency Life

In an exciting international collaboration via the Worldwide Partners Inc. (WPI) network, Ardmore has joined forces with its Las Vegas-based partner agency R&R Partners to deliver a worldwide campaign for Blockchains LLC. Read more

Featured image for Marketing Effectiveness Expert Reveals: Why Marketers Should Focus On The Stuff That Doesn’t Change
Marketing Effectiveness Expert Reveals: Why Marketers Should Focus On The Stuff That Doesn’t Change

Marketing Effectiveness Expert Reveals: Why Marketers Should Focus On The Stuff That Doesn’t Change

Agency Life

Marketers love trends, don’t we? We love testing new things… nothing wrong with that at all. But should we focus on new things or on the stuff that doesn’t change? Read more

Featured image for Ardmore Masterclass Series: How we address our GDPR requirements in Facebook Messenger
Ardmore Masterclass Series: How we address our GDPR requirements in Facebook Messenger

Ardmore Masterclass Series: How we address our GDPR requirements in Facebook Messenger

Agency Life

In the first edition of the Ardmore Masterclass Series Paul James demonstrates how Ardmore addresses its GDPR requirement on Facebook Messenger.     If you find this valuable, let us know so we can keep producing content like this. If... Read more

Featured image for In Media We Trust?
In Media We Trust?

In Media We Trust?

Agency Life

IN MEDIA WE TRUST? While chants of “fake news” ring out around the world, Ipsos MORI recently published a paper that asks is there really a crisis of trust in the media? Ardmore’s Media Director, Mark Thompson, recently took the opportunity... Read more

Featured image for 7 Ways to Maximise Your Next Pay-Per-Click Advertising Campaign
7 Ways to Maximise Your Next Pay-Per-Click Advertising Campaign

7 Ways to Maximise Your Next Pay-Per-Click Advertising Campaign

Agency Life

3.5 billion per day… that’s how many searches Google processes every day! Read more

Featured image for Nothing says Love Quite like a Sausage: Breaking with Tradition on Valentine’s Day 2019
Nothing says Love Quite like a Sausage: Breaking with Tradition on Valentine’s Day 2019

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