We asked Patrick Mills, Director of Membership and Professional Development at the IPA, why marketers should shortlist IPA agencies for their marketing pitch. Here’s his 6 biggest reasons… Read more
For the month of October, our Senior Creative Chris Powell proposed an idea. Read more
Shoshana Zuboff’s biting critique of post-modern data capitalism not only challenges the status quo, but provides great insight into the inner-workings of human data capture. Read more
A fun sideways glance at the career and experiences of Michael Johnson presented in a list format, featuring 233 nuggets, hints & tips for working in the creative industry. Read more
An insight into the powerful driving force habit has on human behaviour, and how this can change the way we market to consumers. Read more
Whether you love it or hate it, Christmas is an integral part of commerce that can’t be avoided. Read more
Advertising industry legend John Hegarty highlights the issue that a lot of advertising is developed to favour the technique over the idea, resulting in less impactful work. But it is powerful ideas that move people. Read more
One of our Senior Creatives, Chris Powell, has spent a year trying discover the best that Northern Ireland has to offer. Read more
In the latest edition of the Ardmore Masterclass Series Ardmore Planning Director Ed Henderson outlines the ‘How’ and the ‘Why’ to getting your advertising brief right. Read more
There’s plenty of behavioural analysis out there, but how do you go about applying it to campaign strategy? Our Senior Copywriter Luke Hanley breaks down how the EAST Framework may be your new secret weapon. Read more
Our Social Media Manager, Carla Doherty, has taken a look at how the popular picture form has evolved, and how it’s changing the way businesses communicate #️⃣ Read more
Strategic planning comes into play at the start of a campaign – investing time and budget here, gives you a sound foundation that allows for the rest of the campaign to be built on. Read more
In the latest edition of the Ardmore Masterclass Series Ardmore Group Creative Director Paul Bowen goes under the hood of three advertising campaigns that he has been inspired by or contributed to. Read more
In an exciting international collaboration via the Worldwide Partners Inc. (WPI) network, Ardmore has joined forces with its Las Vegas-based partner agency R&R Partners to deliver a worldwide campaign for Blockchains LLC. Read more
Marketers love trends, don’t we? We love testing new things… nothing wrong with that at all. But should we focus on new things or on the stuff that doesn’t change? Read more