In the latest edition of the Ardmore Masterclass Series Ardmore Planning Director Ed Henderson outlines the ‘How’ and the ‘Why’ to getting your advertising brief right. 

Also in this episode:

  • The difference between your Client Brief and the agency Creative Brief
  • What is a creative insight?
  • The difference been brand building and sales activation

If you find this valuable, let us know so we can keep producing content like this.

If you need help with your next campaign email paul.james@ardmore.co.uk

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