Forget about the actual American football game – the Super Bowl is the biggest advertising game in the world, and every company wants to play…
With the highly anticipated half time show and the biggest companies competing for the million dollar spots, it’s easy to forget there is an actual football game. Kicking off (and touching down) on February 5th with around 150 million viewers, we’re excited to see what the advertisers have come up with. Bearing in mind that the average cost for a 30-second commercial is nearly $5 million, it’s an unmissable opportunity to reach a massive audience – and it pays to make the most of it.
As mentioned, it’s not just the ads we are interested in. The world renowned half time show has a serious reputation to withhold. From Madonna to U2, the 12 minutes of air time is one of the biggest gigs of a singer’s career. In 2013, Beyoncé stole the half time show and inside the stadium, the singer was tagged in 60 pictures per minute on Instagram – proving that Queen B is also the queen of Social Media engagement.
The Super Bowl is simply an advertisers dream with the likes of Apple showing their first ever Macintosh computer ad in 1984, which only aired once nationally. In this advertising world, coming up with the most creative and memorable concept is key.
So nachos at the ready, we can’t wait for some life-changing ads of Super Bowl 2017. To find out more about the importance of creativity and digital engagement in advertising, contact Ardmore today.
