We know that happy tails come from a targeted strategy. That’s why we worked closely with Maxi Zoo over the last 12 months to strengthen their position as the pet experts that will not only give their customers the right price, but also the right advice.
But why just stop there when there’s potential for so much more?
We decided to really set Maxi Zoo apart by creating a two-tier TV campaign. This was designed to use a 30second CGI advertisement to position Maxi Zoo as Europe’s largest pet retailer, by showcasing their buying power, range and nationwide coverage.
The second phase then deployed two 20second tactical advertisements, housing exclusive offers that were only available during their 3 Day Sale.
This allowed us to add real momentum to Maxi Zoo’s strategy whilst adding measurable results to their bottom line.