From the TV show to their social media presence, the Red Nose Day campaign ticks all the boxes. You simply can’t scroll down your Instagram newsfeed without seeing a red nose or two, whether it’s from the Beckhams to Olly Murs getting involved.
When it comes to campaigns, choosing the right ambassadors and endorsers is key. With big celebs having huge followings, this enables massive reach, and using influencers is one of the top new advertising trends.
Red Nose Day has used digital in every format, starting the party using Facebook Live, having a Snapchat Geofilter, using sponsored PG Tips Snapchat lenses and even red enoji (yes enoji not emoji) sticker packs to buy.
With an Instagram following of nearly 33k and the hashtag #RedNoseDay having over 350,000 uses, the popular charity campaign is already hugely successful.
Tune into BBC One tonight from 7pm for all the activity including performances from the likes of Ed Sheeran and Emeli Sande, plus we can’t not mention the highly anticipated Love actually sequel!
For more info on fully integrated campaigns, contact Ardmore today.
