With nearly 50 million Instagram followers and over 27 million Facebook likes, what makes this billion-dollar company so victorious? (Pun intended!)
Other than the obvious – stunning models in lingerie – Victoria Secret uses Social Media platforms to target and engage with their audience to make them one of the most successful global brands.
One of the key digital campaigns they focus on, is the lead up to the most highly anticipated fashion show of the year – the Victoria Secret Fashion Show. With the prominent hashtag #VSFashionShow, Social Media users can gain a ‘backstage pass’ to the most exclusive catwalk show. From Instagram sneak peaks to their live Snapchat story, customers have increased accessibility, from everywhere in the world, all from their mobile phone.
Through Social Media, Victoria Secret creates a huge hype, gaining great publicity for when their show actually airs on December 5th on CBS. Their carefully chosen brand ambassadors are women with an already established Social Media presence and following, as well as launching careers for new, relatable women. One of the newest angels, Kendall Jenner, has nearly 70 million instagram followers with an average of 2 million likes per post – ensuring that their angels are some of the top influential people in the planet.
Other than their angels, various other influential socialites attend the Show. With various celebrity endorsements, well-known brand sponsors, the most famous music artists and a VIP crowd all posting live about the event; you simply can’t scroll down your Social Media feeds without seeing a wing or two!
So don’t judge the (gorgeous) scantily clad models – this brand is seriously smart when it comes to digital marketing. For more info and advice on Social Media, get in touch with Ardmore today.
