Pole Position Media

The engines. The drama. The glitz. The glamour.

Formula 1 and Las Vegas: Together at last! The Las Vegas Convention and Visitors Authority is a global powerhouse that’s been drawing visitors to that magical state year after year. With the Las Vegas F1 race scheduled for November 23, we worked with lead agency R&R to anchor Vegas firmly in the heart of this season’s F1 action.

We curated linear UK ad spots running right alongside other F1 races to get people in the optimal state of mind of realising the F1 race in Vegas, ONLY happens in Vegas – and that it’s a ‘must visit’ destination.


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