THE CLIENT

Silver Hill Duck’s retail sales were static for a number of years leading into 2020. Ardmore was tasked to get people to consider ‘the best duck in the world’ with the brand’s first all-Ireland campaign.

CHALLENGE

To drive consideration we had to create emotional connections to eating duck at home. The creative focused on the personal status of cooking meals that are enjoyed by your family, friends and partner, showing that with ‘the best duck in the world’ you can be ‘the best chef in the world’.

SOLUTION

To drive consideration we had to create emotional connections to eating duck at home.

The creative focused on the personal status of cooking meals that are enjoyed by your family, friends and partner.

Shot during the COVID-19 lockdown (with appropriate safety measures in place), the campaign launched across digital platforms and full page press adverts.

Silver Hill Duck Creative - The best duck in the world 2
Silver Hill Duck Creative - Quick and EasyQuick

RESULTS

17
growth in retail sales

50

increase in brand search

OTHER WORK

Progressive Building Society - Help to find your happy place 3

Progressive Building Society

Silver Hill Duck Campaign

Silver Hill Duck

Phoenix Natural Gas

Subway £3 Lunch Campaign

Subway £3 Lunch