We were asked to help spark a modal shift from an existing, heavy reliance on cars to a more sustainable and connected form of transport for all; building recognition and affinity for the brand identity in the process.
Change
Required
Better.
Connected
Recognising that people strive to be part of something greater than themselves, we found that celebrating the most elemental reason to travel – to connect – was central to everyday life. Our solution was simple: Life is better when we connect.
RESULTS
Audiences weren’t asked to do anything or buy anything; we simply illustrated the importance of connection and the central role Translink plays in making that happen. Still photography was used to create intimate and emotive glimpses of life –presented to suggest personal moments from a photo album, each celebrating the coming together of a diverse, multi-cultural, cross-community landscape of people.
The tender music comes from Northern Irish native Lilla Vargen, marrying a sense of endless possibility through the lyrics of her song ‘Downtown’ to the overall, warm and comforting sentiment of the film.
