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Connecting with Northern Ireland audiences through local content

Tory, our Senior Media Manager, shares her insights from this month’s PANI Business Breakfast with Ofcom, highlighting: The significance of local content in connecting with Northern Ireland audiences How understanding these media habits enables Ardmore…
Kerry Plante
Kerry Plante16 October 2024
DigitalMedia

Social Media Round Up: July 2023

With Threads stealing the limelight, Twitter’s rebrand and TikTok hopping on the latest platform trends, it’s been a busy month for social updates.     THREADS Vs TWITTER – WHAT SIDE ARE YOU ON?  …
Jack Alexander
Jack Alexander31 July 2023
CreativeDigitalMedia

2023 Industry Predictions

As the marketing and advertising industry emerges from 2022, we at Ardmore are looking ahead with optimism about the opportunities and growth that this year will bring. We sat down with a few of our…
Roman Beguns
Roman Beguns3 January 2023
Agency LifeMedia

PANI Ulster University Students Competition – 2022 Winners

An insight into the big bad world of work   Its’s not always about the winning, it’s all about the taking part. This year I was one of three of the chosen mentors for the…
Rebecca Hollywood
Rebecca Hollywood11 July 2022
Media

The 70/20/10 Approach to Media Planning

Although not a new or complex approach, when it comes to developing a campaign, it is one that deserves much more attention and if implemented correctly, we could see many brands reaping the rewards. The…
Emma Lindsay
Emma Lindsay17 June 2022
Media

In-Game Advertising: Why it’s all to play for

According to the 'State of Mobile Gaming 2021 Report', in 2022, the gaming industry is bigger than the music and movie industry combined and set to exceed 200 billion dollars in revenue by 2023. During…
Tory Anderson
Tory Anderson5 January 2022
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