CHANGE
REQUIRED

Up against big spending brands like Lurpak, and fighting the constant sales promotion battle on the shelf, Dromona’s market position had slipped.

But people love to share their food creations online in a bid to increase their ‘status’, so Ardmore worked with Dale Farm to reposition Dromona as the elevator for Great Food Moments.

FULLY
INTEGRATED

With this compelling and flexible creative platform there were infinite opportunities to position Dromona as the elevator of meals for all four seasons, trends and tastes. The integrated campaign was delivered across TV, outdoor and online, including a new branded content website.

THE RESULT

The brand grew and regained its rightful place in both the butter and cheese categories.

#1

Leapt from #3 to #1 in NI Butter Category

24%

Volume Growth Year-on-Year

Dromona Butter

12%

Volume Growth Year-on-Year

Dromona Cheese

INSPIRED TO
CHANGE?

Get in touch