THE CLIENT

Established over 60 years ago in the heart of Cullybackey, Dromona is one of Northern Ireland’s leading butter & cheese brands.

CHALLENGE

In an aggressively price-promoted and commoditised market, Dromona’s market share in 2018 was relatively static.

With private label and competitor brands taking a strong majority of market share, a change in strategy was required to transform Dromona’s growth trajectory.

SOLUTION

Extensive research uncovered an interesting trend in consumers profiling instagrammable food creations on their social channels as a way to communicate status.

To leverage this trend we developed a new campaign to position Dromona as THE core ingredient that elevates every meal to a ‘Great Food Moment’…

… and for Great Food Moments ONLY ‘Dromona Makes It’.

With this flexible creative idea there were infinite opportunities to position Dromona as the elevator of meals for all 4 seasons, trends and tastes.

Dromona Great Food Moments Creative

RESULTS

24
volume growth YOY Dromona Butter

1

Dromona Butter now leads the butter category

12.5

volume growth YOY Dromona Cheese

OTHER WORK

Subway £3 Lunch Campaign

Subway £3 Lunch

We Are Vertigo Campaign

We Are Vertigo

Dromona Great Food Moments Campaign

Dromona

Translink Get On Board Campaign

Translink Smartmovers