Ardmore have worked with Dale Farm since 2014 on various creative concepts and assisted the company to communicate specific messages about the brands which Dale Farm own. The most recent collaboration is a TV campaign called ‘Future Famers'. The ad highlights the very essence of who Dale Farm is, its farmer members and that Dale Farm, Dromona, Spelga, Mullins and Fivemiletown brands coexist as part of the Dale Farm corporate family.
The emotive campaign educates viewers of the hard work that local Dale Farm farmers do daily, and endorses the Dale Farm values that Dale Farm farmers don’t just milk the cows, they own the company. The creative reassures the audience that when you buy any Dale Farm product you are helping support Dale Farm farmers and their families, local employment and the wider community.
The commercial features Dale Farm’s own local farms, farming families, primary production and highlights the vast product portfolio which the company own. Aired on UTV during prime time TV slot on The X Factor on Saturday 4th November 2016, the commercial was also supported by social media and outdoor activity.