At the beginning of September this year, we took on the task of helping N.I. Co-Ownership Housing build awareness around what shared ownership is, how it can be achieved and whether or not it's right for each of us.
Through the use of a fully mobile responsive campaign microsite, we helped to piggy-back on the online conversation surrounding the topic nationally, but localising the message for the Northern Ireland audience. Featuring case studies, video content and twitter updates we were able to both provide basic information and facilitate enquires and registrations.
The website gave the topic some Northern Ireland ownership, and allows for future partners and sponsors to get involved in the event in future years.
This was complimented through a digital display media campaign and Radio sponsorships activity delivered through Ardmore's media department as well as adpated social media profiles.
To find out more about Shared Ownership, why not visit https://www.sharedownershipni.co.uk or watch the video above.