Are you on a January quick fix or IN IT FOR THE LONG RUN?
We have been delighted to work with our Client, Dale Farm, to produce a campaign to target all those maintaining a fitness regime or those determined to kick-start a healthier lifestyle in January.
Dale Farm Protein Milk is the first fresh milk enriched with natural milk proteins to be produced in the UK. Containing 25g’s of Protein per 500ml bottle, Dale Farm Protein Milk is enriched with 50% more natural milk protein that regular milk, perfect for the discerning consumer who likes to focus on a healthy lifestyle and fitness.
The stand out creative incorporates an image of all 3 flavours of Protein Milk; Original, Strawberry and Chocolate in their attention grabbing packaging designed by Ardmore.
As many people will be out running the roads following some over indulgence during the festive period or hitting the gym in January it was decided that the campaign would run across outdoor formats. Look out for the ad over the next few weeks on Adshel and 48sheets across Belfast and further afield.