We were thrilled to be asked to help Dale Farm with their 2018 Dale Farm Protein Milk campaign. Following the Christmas period and the start of a new year, the majority of the population traditionally begin a health kick turning to exercise, and their ‘new year new me’ diets!
With this in mind, we targeted cycle routes and gym goers both on their way to the gym and whilst engaging in other activities. We did this through a multi-format campaign to provide the strongest coverage with the use of large outdoor formats including 48, 96 sheets and transport on T-sides. We also made full use of digital OOH formats by incorporating Adshel live to utilise an element of subtle movement, in order to capture the attention of passers-by and drive purchase.
Our refresh saw the inclusion of the new Protein Milk bottle design in addition to emotive copy “Powered by Protein”. This was accompanied by an energetic and effective new background.
This campaign sought to drive awareness in a health-conscious audience and we did just that with these unmissable formats. Dale Farm’s Protein Milk contains 25g protein per 500ml and only 1% fat, making it the perfect drink to complement a new healthier lifestyle - so grab your favourite flavour when on the move this year!