Positive Change Campaigns

Since 2019, Ardmore has partnered with PSNI and Deloitte to craft compelling recruitment campaigns. Together, we developed a message that reflected PSNI’s core values of caring, listening, and acting.

Ardmore worked with Send My Bag® to develop a flexible creative platform with personality for memorable storytelling across global markets.

With an ambition to reach 12,000 potential entrepreneurs and support over 6,000 businesses in the first eighteen-month period, Ardmore worked with the 11 NI councils to launch the new go-to business support service.

Ardmore helped Lidl go head to head with established graduate employers like PwC, KPMG, Deloitte and EY, by positioning its graduate employer brand as a an exciting challenger. 

Ardmore worked with Translink to launch the new ‘Tap On Only’ payment system across all Metro and Glider feeder bus services, representing a key stage in the Translink Future Ticketing System.

Network Rail challenged the audience’s perception of risk around level crossings in a national campaign across England and Wales.

Facing strong competition from major grocery chains, we helped Lidl transform detractors into fans, by demonstrating the real-life savings available with this much loved brand.

Public Transport provider Translink asked us to help change the way people feel about taking the bus or the train and to nudge them towards thinking differently about its community and societal benefits.

The engines. The drama. The glitz. The glamour.

Stena Line needed to fill a total of 80 onboard service staff and chef positions across their Irish fleet fast! It was time to tell the story of the unique benefits that come with a career with Stena Line.

In 2021 MCS was appointed as the exclusive recruitment partner for the new ASOS centre of excellence in Belfast. Ardmore helped them launch their first recruitment campaign.

Suicide on the railway is not only a tragic loss of life, but it also has a devastating impact on families, passengers, railway staff and wider society. We had to get upstream to reduce the number suicides on the railway…

In 2018 Translink launched the Glider Service – A project years in the planning with a focussed vision to modernise the public transport infrastructure, making it more accessible, reliable and sustainable for residents and visitors in the city.

In 2021 as part of the ongoing mission to make Dromona the #1 Butter and Cheese brand in NI, Dromona underwent a complete brand refresh – complete with a new brand campaign ‘Make Ours Yours’.

Illegal loans are often presented as a quick and easy fix but the reality is that this is a type of control that can destroy lives and keep communities down. Many victims live a life of dread, in constant fear, isolated and facing physical and psychological abuse when they cannot repay what they are told they owe.

In the face of declining recycling rates Belfast City Council, recognised that there was a growing need for a campaign to encourage greater participation in household recycling across the city.