When it comes to family support and childcare, it can be hard to know where to look for information and what to trust. Familysupportni.gov.uk (FSNI) provides a comprehensive and up to date directory on all family support services and registered childcare provision in Northern Ireland. Managed by the Department of Health & Social Care Board, the site provides family support information for families and practitioners who need access to reliable information at their fingertips.
To raise awareness and drive traffic to the enhanced FSNI website, by both the public and statutory organisations, we developed a layered campaign that would creatively stand out. Colourful lifestyle imagery and direct, accessible copy promote the website address and offering.
Primarily digital, the campaign will run in two phases (Childcare & Family Support) across display, search and social media throughout 2019 to early 2020 and is supported by targeted OOH activity across Northern Ireland.