To celebrate CastleCourt turning 25 in April this year, we developed a new creative to shout about the milestone. The aim was not only to mark the occasion; but alse to celebrate the success of CastleCourt for tenants and customers - both new and existing. The creative was designed with the party theme in mind, including elements of a traditional birthday gathering, such as party hats, plates, streamers and whistles.
We primarily drove people online where further details about the celebrations where available; on Saturday 25th April, CastleCourt will be holding a party on mall which will include face painting, balloon animals, circus acts, fashions shows and birthday cake. Not forgetting a Citybeat Roadshow hosting the event with a prize give away worth £2500!
Posters were launched on mall and on the CastleCourt website, on social media we generated the tag #HAPPY25TH to encourage conversation and engagement with the brand, a Facebook ‘events’ page was created to invite CastleCourt’s friends to the party and a promoted post was utilised to welcome everyone along to join in on the fun.