InterTradelreland's Go-2-Tender programme gives SMEs the confidence, knowledge and practical skills to tender successfully for public sector contracts in their own jurisdictions and on a cross-border basis. The programme helps businesses discover what's possible for their business through Go-2-Tender workshops, at various dates and locations available across the island of Ireland.
To promote the Go-2-Tender workshops, we developed a focused and targeted campaign that would appeal to SMEs North and South. By geo-targeting businesses with an integrated digital campaign running on social media, programmatic and search, we aimed to increase awareness of the programme and drive registrations to individual workshops.
Using bold colours and a confident ‘Discover Tender Success’ headline, our creative is eye-catching and impactful.