Irwin's | Muffins Launch

Northern Ireland’s best loved bakery brand, Irwin’s, enlisted us to help with the launch of their delicious new Muffin flavours - Choc Chip and Cinnamon & Raison. Perfect for busy families and people on the go,  they put the ‘fast’ back into breakfast! 

To show that there really is nothing tastier or easier to make than a delicious hot toasted muffin, we ran competitions and tasting events with media partners across NI. Supported by an integrated outdoor, radio and digital campaign, including a ‘media first’– digital 6-sheets in Castlecourt and Victoria Square, the campaign stands out for its vibrancy and mouth-watering photography as much as its media innovations.



Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
BT18 9JQ