Queen's Arcade | Launching a brand on social media in a month

We were tasked with establishing a social media presence for the iconic Queen’s Arcade in Belfast City Centre.

Key aims were to drive web traffic to the new Queen’s Arcade website and also to create engagement and conversation about Queen’s Arcade Belfast.

We set up Facebook and Instagram pages for Queen’s Arcade towards the end of 2015 and just in time for Christmas. Initially we used a series of targeted Facebook adverts to grow Queen’s Arcade social media audience.

We built a rapport with the various tenants at Queen’s Arcade through site visits. Using the information, materials and photography gained from these visits, our team developed engaging content, which promoted the uniquly luxurious retail offering of Queen’s Arcade. 

Instagram was chosen over twitter as it allowed us to connect with a younger audience, and to inspire through highly visual content.

Queens Arcade on Instagram


Queens Arcade Facebook Post

We sought to drive footfall to Queen’s Arcade Belfast by sharing offers and images from the variety of stores on the Arcade.

Our social content reflected relevant local content, events and seasonal holidays 

We encouraged shoppers to spend a little longer at Queen’s Arcade and to try the different flavours on offer in the cafeĢs and bars.


Queens Arcade - Reach

Queens Arcade - 3700 new fans

Spectacular results

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Ardmore House Pavilions
Kinnegar Drive Holywood
BT18 9JQ