Our client Rushmere Shopping Centre asked us to create a Back to School campaign to stand Rushmere apart from local competitors, in particular Tesco. We have developed the bright and exciting Back to School creative promoting specific items to showcase the excellent retailer mix at Rushmere. Through the creative messaging, we wanted to position Rushmere as a convenient and accessible destination for all Back to School requirements, from uniform, to shoes, to books, to pencil cases!
The digital thread of the campaign was very much driven by the offers available within various stores, with promoted Facebook posts and e-zine linking through to the various offers housed on the Rushmere website to encourage web traffic. The artwork has also been positioned within the centre on Mall Frames, wall frames and washroom posters.