Santa’s magical arrival kicked off the Christmas celebrations this year at Rushmere Shopping Centre. In keeping with the festive excitement, the aim of our campaign this year was to inform and encourage shoppers to purchase a Rushmere Gift Card. From festive party outfits, to roast turkey dinners, Rushmere has everything under one roof, making this the perfect gift for your loved ones this Christmas.
The Rushmere Gift Card can be used in each and every store across the shopping centre, allowing your friends and family the option to choose their perfect present from a wide range of products. The campaign artwork contains a dash of sparkle, an array of Christmas babbles and a striking, icy blue background. This eye catching design cannot be missed when visiting Rushmere with a combination of artwork displayed on external hoardings, mall frames and A4/AO posters throughout the centre. Further support for the campaign can be found in our Christmas TV ad, running on UTV, Channel 4 and SkyAdsmart. Our media selection also includes a number of 48 sheets and t-sides on Ulsterbus services throughout Lisburn, Craigavon, Armagh, Lurgan, Portadown, Omagh and Newry.