Spring has definitely sprung at Rushmere Shopping Centre, and we are excited to launch our new Brand Campaign creative for 2018!
Completed in one jam-packed, on mall photoshoot, we captured several trend-led model looks across the key retail periods, including; Mother’s Day, Father’s Day, Spring, Summer and back to school.
Following the success of the Open/Free/Over campaign, we worked to evolve the emotional appeal of this concept, highlighting Rushmere’s USP’s – putting their customer’s at the heart of everything they do, whilst making their life significantly easier.
Our field research revealed that people visit Rushmere not just because they need to, but because they want to, it’s an experience, an indulgence – It’s Rushmere time - and we couldn’t agree more!
With bright, bold colours and striking seasonal trends, the Spring Campaign Artwork is sure to catch your eye – running across on mall formats, external hoardings, social channels, and numerous TC Sites across Northern Ireland, don't miss the best of Spring at Rushmere Shopping Centre!