Rushmere Shopping Centre | Website Revamp

As part of our 2018 integrated campaign, we designed a new look and feel to refresh the website for Rushmere Shopping Centre.

In Phase 1 of the project, to be able to deliver on aggressive timescales and implement the new design in a cost-effective way, we applied the design and a new set of features to the existing Content Management System as part of a website revamp as opposed to a complete rebuild.

 

The overall objectives of the project were as follows:

  • Redesign the site’s look and feel to be modern, responsive and on-brand.
  • Make the site content as engaging as possible, attracting a greater level of interaction with customers.
  • Minimise any potential impact on organic search – a major source of website traffic.
  • Add a new set of features that included security and anti-spam measures, newsletter subscription boxes, and an interactive map.

 

Outcomes (since launch in November 2018):

  • Project delivered on time and to budget.
  • Improved engagement stats – with a 10% decrease in bounce rate (ie. users who leave the site after viewing only one page) and average session duration increasing by over 12%.

 

www.rushmereshopping.com

 

Desktop View:

Rushmere website (desktop view)

Mobile View:

Rushmere website (mobile view)

Mobile Main Menu:

Rushmere website - mobile menu

Mobile Homepage Flow:

Rushmere website - homepage content flow

Spectacular results

Get in touch

Ardmore House Pavilions
Kinnegar Drive Holywood
Belfast
BT18 9JQ