Just like the fashion on sale there, the new Rushmere Shopping Centre website will fit any size, screen that is.
Rushmere’s previous website was created before the dramatic rise of tablet and smart phone ownership in its target audience, so with that in mind, they asked us to help them make their website work harder for their brand. We wanted to create a website with equal measures of style and substance and set key objectives to ensure our targeted approach achieved real-world results. We were also keen that the site would not be a one-way conversation and created a Trends page, which allows visitors to comment on the super stylish updates. The extra bonus was that the user was able to recreate the featured styles themselves as the page was created using only products available on-mall. The result? 64.6% of the users are new users.