We were delighted to create a Snapchat campaign for Subway that promoted their ongoing sponsorship of the Belfast Giants.
Subway franchisees are committed to promoting a healthy and active lifestyle through the support of grass roots and social sports across Northern Ireland. Subway and the Belfast Giants have worked closely together on the Subway Healthy Lifestyle programme since 2013; visiting schools throughout Northern Ireland and teaching young people about the importance of an active and healthy lifestyle.
To celebrate this continued partnership and mark the new Ice Hockey season, we offered Subway customers the chance to win Belfast Giants tickets by taking a ‘snap’ using a branded Snapchat Geofilter and sharing it on Facebook. The filter ran in all Northern Ireland stores over a ten week period. We promoted the competition with targeted social media activity. The activity was also supported in-store with POS materials and staff training.
The activity delivered real results for the client with campaign impressions totalling over 39K!