SUBWAY’s Free Sub Day campaign is now live! The multi-format campaign aims to create hype, drive footfall and encourage product trial amongst their target audience here in Northern Ireland. There are three parts to this activity; the first to pre-promote the Free Sub Day, the second to promote the event on the day itself and the final part to promote THE REAL DEAL.
The big day is Friday 19th September when customers will be able to buy any 6” sub and get a free 6” sub. Formats used to promote this event include radio, outdoor, digital media and in store POS.