Subway | Design a Sub Campaign

We were delighted to support SUBWAY with their ‘Design a Sub’ school’s competition. The competition tasked secondary schools across Northern Ireland to create and market a low fat Sub that would appeal to a younger audience. The standard of entries was extremely high, but after a very enjoyable tasting session, St Patrick’s Academy in County Tyrone was crowned the winner for their concept ‘The Super Sub’; chicken, bacon, lettuce and BBQ sauce on tasty hearty Italian bread. Super tasty!
 
To market the winning SUB, we stayed true to the student’s Superhero concept but with a few little design and copy tweaks and some lovely product photography to add to its appeal. Not only is the Super Sub, super tasty and super value at £3.50 for a 6-inch, it’s also super healthy at only 141 calories!
 
The campaign will run on POS in SUBWAY stores across Northern Ireland throughout the month of April.

Our work translates into real results for our clients.

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