We have been delighted to support our Client, Subway, with their sponsorship of the lsland of Ireland Challenge Cup for a second year running! The Challenge Cup is part of Subway’s ongoing support of developing youth football and promoting a healthy and active lifestyle across the whole island.
Sides from both the Schoolboys Football Association of Ireland (SFAI) and the Northern Ireland Boys’ Football Association (NIBFA) at U13 & U15 levels went head to head on Saturday 26th May in the hope of being crowned champions of Ireland!
With teams hailing from the Derry & District, Lisburn, DDSL, Mayo and all the way to Cork, this truly was an all-island competition, and it was the perfect chance for the players to showcase themselves as the future superstars of local football.
Prior to the event on 26th May, we ran activity across radio, press, digital and social platforms with Q Radio, Cool FM, Belfast Live, Daily Mirror and Irish Daily Star. Our goal was to inform fans of the event and generate excitement, whilst sending a massive thank you to the players, parents and coaches for all their hard work and ongoing support during the season.
The pitches at the University of Limerick were also branded with Subway banners, flags, and even an inflatable archway. Plus, the street team were on site to supply the spectators with FREE Subway cookies!
Many congratulations to all those who competed on the day and an extra well done to the Subway Man of the Match trophy winners!