Subway has introduced Subs. Yes, you read that correctly. Pizza on a Sub.
You can have a slice of the action with their new six-inch Veggie Supreme, Spicy Pepperoni or BBQ Chicken pizza subs from just £2.99! All served on freshly baked bread and loaded with your favourite toppings. Or turn up the flavour with their new Italian style snacks, including cheesy garlic bread, a bowl of meatballs or Margherita pizza sub from only 99p!
To promote the tasty new range, we lead with hunger-inducing photography; delicious subs oozing with melted cheese on freshly baked bread. A tongue-in-cheek headline and enticing price points are layered on a forest green background, complimenting the photography perfectly.
Our activity aims to raise awareness of the new range and drive trial and further purchase. The campaign will run on press, radio and in-store throughout Autumn.