Anniversaries should be celebrated… and that’s one thing we’re good at.
This year, Ulsterbus turned 50… and we couldn’t wait to plan the party. The main objectives of this campaign were to raise awareness of the Ulsterbus brand, increase brand sentiment and promote Translink’s present to us all… a party popping 50% off day returns after 9.30am on Ulsterbus and Goldline services within Northern Ireland!
It wouldn’t be a party without cake, so we used a world class food stylist to make one! Our artwork encapsulated a party scene, while our studio put together the creative to feature across digital, outdoor, press and transit. We also invited radio listeners to join the #Smartmovers on Translink Ulsterbus and celebrate with 50% off day returns between 17th and 22nd April.